Branding in the Age of Urban Competition
How cities position themselves in a global network of places competing for talent, tourism, and investment
A city is no longer just a place. It is a proposition. In the early 20th century, municipal identity was ...
The Semiotics of Place: How Typography Shapes Civic Identity
Reading the city through its letterforms
Every city speaks, even when it is silent. The voice is not always in words — sometimes it is in the texture of stone, the rhythm of façades, the smell ...